Explore how users navigate features throughout a conference app

As a new hire at an organization hosting an annual conference in two months with nearly 17K attendees I was asked to survey, interview, research both attendees and the conference app

Deliverables: Mobile app research, usability testing, surveys, analysis and KPIs

Team: My Role - UX (Researcher), Key Stakeholders, Vendor Development Team

Duration: 2 week sprint

Used as a resource for annual international conference mobile app for next iteration

 
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Information architecture for virtual conference platform

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Persona Creation