Developed user personas to sort and aid end users , and used for predictive analytics by our multi-departmental company stakeholders and industry partners
Deliverables: Create user personas for our international conference attendees analyzing and synthesizing attendee data from five years
Team: My Role - UX (Researcher), Data Scientist, Development Team, Key Stakeholders
Duration: 4 weeks
A resource for understanding users' needs, experiences, behaviors and goals for the organizational, stakeholder and industry partners
Discovery: defined personas needed to understand member groups for new market opportunities and designing intuitive future products and experiences
